Young design brands had the option of going to Camden market and setting up a stall and bringing their own tarpaulin and light bulb and flogging their wares, which wasn’t exactly appropriate for the more high end brands that we work with. We saw an opportunity really all these amazing independent designers that we knew through friends and contacts, they didn’t have anywhere to sell their products, to reach consumers, trade, press, to reach anyone really. ‘Well we were living together and had always wanted to start a business,’ George says of the light bulb moment, ‘certainly individually and probably together.
#Wolf and badger plus#
And that's why I find myself, twenty minutes early, on Dover Street as opposed to Ledbury Road, nursing an almond shake from the new juice bar downstairs (run by Jack, the third brother no less) waiting for the co-founders, not to mention winners of The Website of the Year Award in the Retail category, wondering well, how have they done it?Īnd what a duo they are, witty, droll, incapable of taking themselves too seriously, neither making light of what it’s taken to see the brand grow to two stores, potentially a third, and a vast online presence that has become their main source of revenue (since launching E-commerce in 2011) and plus they don’t really do interviews, so I’m really rather lucky to be here, but they like me, phew. Retail, one of the hardest markets to predict entire industries climbing like beanstalks up around it: trend predictors, forecasters, scouts, who knows at the end of the day what will sell and what won’t? That's where gut instinct comes in, honed over the years, the backbone of a brand resolutely close to the cutting edge, in no small part down to its online presence (built in-house by George) backed up by bricks and mortar stores, all clean sharp monochrome: replete with quirky design features: horned lamps, crockery, artfully placed books, each designer with their own cabinet / come space (all the better to show the kaleidoscopic assembly of scarves, accessories, day and evening wear by acclaimed designers such as Tessa Metcalfe, Francesca Grima and DB Berdan, amongst others), not to mention the very specific typography of the logo, all of it adding up to far more than the sum of its parts. No surprise they’re brothers, the duo behind the hipster’s favourite brand Wolf and Badger, committed to bringing designers of serious merit to the wider world, scooping them off the yellow brick road and giving them the tools, support and business savoir-faire to succeed in a remarkably cut throat world.
George and Henry Graham are quite the pair.
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